Brian Hamlett is the Owner/President of mPower Consulting, a strategic marketing consulting firm based in Charlotte, North Carolina. He works with small to mid-sized companies educating and guiding them in how to leverage the power of new media marketing combined with solid, proven traditional channels to build brand awareness, increase operational efficiencies, and build engaging relationships with customers.
I recently came across a study on Twitter that was conducted by Pear Analytics. It was interesting in that they wanted to find out how we all REALLY use Twitter. Their hypothesis or assumption was that Twitter was mainly used for self-promotion (those of us that want to push our wares out to the Twitterverse [...]
I started out both my professional and entrepreneurial career ten years ago with a little book called: Sam’s Learn HTML in 24 Hours (I’d recommend the 7th edition for those wanting to learn HTML/CSS). With that book began my journey into the online world with learning how to build web sites people wanted to use, [...]
If you haven’t heard of Chris Brogan, you obviously haven’t spent much time in the world of social media. Chris has sort of become an industry rockstar, if we’re all accepting that “social media” has become its own industry. As Chris states, he’s been blogging since it was called “journaling” (for over 10 years) and [...]
This sounds like it would be a relatively easy task. I mean, how many things can you actually write about? In truth, when we decide to start blogging we oftentimes come to find that this is one of the most difficult tasks for us to accomplish. Why? Because we actually know a lot! We just [...]
I’ve been a member of Brian Clark’s “Teaching Sells” since its first release. I joined Chris Brogan and Julien Smith’s Trust Agents online community on Facebook and bought their newly released book. I attended an event held for author Pamela Slim who writes on her blog Escape from Cubicle Nation and has a book of [...]
I’ll admit, I’m a Pamela Slim fan. Why? Because I got to meet her personally. I got to see that what she states on her blog Escape from Cublic Nation and in her Twitter Feed (@pamslim) and everywhere else I have read about her is exactly what she lives day in and day out. I [...]
In terms of a buzzword, customer evangelists are nothing new. This phrase has been around since the early part of 2002 and was coined by well-known marketers Ben McConnell and Jackie Huba who authored the fantastic marketing book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. In my work with small businesses, [...]
I’ve spent the past 8 years of my life operating in the online world. Three of those years I was developing and managing the online strategies for the organization I worked for and three more of those years were at the helm of my current consulting practice teaching small business owners how to effectively develop [...]
I’ve been the owner of my business, mPower Consulting, for over three years now. During that time, I’ve probably redesigned the corporate web site three times. I’ve launched social media initiatives including a profile and page on Facebook, a corporate Twitter account, and numerous discussions and posts from my profile via LinkedIn. I’ve pushed and [...]
