Have you ever set a goal or developed a challenge for yourself that you thought: “I’m freakin’ crazy to try something like this!” Well, I just created a challenge for myself where I’m thinking that exact phrase. See, I’m taking on Chris Brogan… well, actually just a request he made on one of his blog [...]
So I came home from Internet Summit 2010 with a fried brain, burnt oil coming out of my nose and smoke pouring out of my ears (metaphorically speaking.) But after a great Thanksgiving holiday that gave me a chance to reflect on the vast amount of information I captured, I wanted to share with you [...]
I love keeping my eye on my Twitter stream. It always amazes me to see the comments, discussions, quotes, and stories that quickly scroll down my Tweetdeck screen. This morning, one in particular grabbed my attention. It was talking about how the Medical University of South Carolina had created a “social media newsroom” to share [...]
I had the privilege of attending an event yesterday that simply blew my mind. First off let me tell you that as a business owner, I hate answering the question “What do you do?” You know that one, the one you are always asked when attending networking meetings or anytime you’re face-to-face with a potential [...]
A quick search on any search engine will show two schools of thought about traditional marketing media. Either 1) traditional marketing is dead, or 2) traditional marketing is not dead… yet. I would say that I’m a believer of the latter. Traditional marketing is not dead, it’s just dying. With the rise of social media [...]
Now I know I might take some heat for this from my fellow marketers or zealous fans of social media, but I’m sorry, Social Media is NOT the silver bullet for marketing my business. It’s not even a bronze bullet. Frankly, it’s maybe a nickel-plated bullet in a clip full of other bullets. Why? Because [...]
I recently came across a study on Twitter that was conducted by Pear Analytics. It was interesting in that they wanted to find out how we all REALLY use Twitter. Their hypothesis or assumption was that Twitter was mainly used for self-promotion (those of us that want to push our wares out to the Twitterverse [...]
This sounds like it would be a relatively easy task. I mean, how many things can you actually write about? In truth, when we decide to start blogging we oftentimes come to find that this is one of the most difficult tasks for us to accomplish. Why? Because we actually know a lot! We just [...]
I’ve been a member of Brian Clark’s “Teaching Sells” since its first release. I joined Chris Brogan and Julien Smith’s Trust Agents online community on Facebook and bought their newly released book. I attended an event held for author Pamela Slim who writes on her blog Escape from Cubicle Nation and has a book of [...]
In terms of a buzzword, customer evangelists are nothing new. This phrase has been around since the early part of 2002 and was coined by well-known marketers Ben McConnell and Jackie Huba who authored the fantastic marketing book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. In my work with small businesses, [...]
