http://brianhamlett.com/newspapers-and-how-i-would-change-them/ Entrepreneurship, Marketing Strategy, Operational Strategy, Technology, Social Media Wed, 16 Feb 2011 00:45:51 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://brianhamlett.com/newspapers-and-how-i-would-change-them/comment-page-1/#comment-122 Brian Hamlett Fri, 07 Jan 2011 21:46:00 +0000 http://brianhamlett.com/?p=236#comment-122 Good point Jon, but that also depends on your local paper's circulation. For instance, here in Charlotte, NC the numbers have drastically dropped off over the years. Thus they've "tried" to improve their online presence, but I still find it lacking. Not to mention with mis-understanding of how to use and communicate online by the papers, I've also noticed a decline in the quality of the articles.nnI actually believe that local Internet mediums (or even national ones that allow you to look local) will begin to provide better results in time. Like anything, it's a "learning curve" for many. Think about it, many already use apps on their phones to find local stores, offerings, events, news, etc. You can do the same thing in Google just by adding the city and state at the end of your query. nnSoon enough, newspapers will be replaced... that is if they do not adapt and diversify like you said! Good point Jon, but that also depends on your local paper’s circulation. For instance, here in Charlotte, NC the numbers have drastically dropped off over the years. Thus they’ve “tried” to improve their online presence, but I still find it lacking. Not to mention with mis-understanding of how to use and communicate online by the papers, I’ve also noticed a decline in the quality of the articles.nnI actually believe that local Internet mediums (or even national ones that allow you to look local) will begin to provide better results in time. Like anything, it’s a “learning curve” for many. Think about it, many already use apps on their phones to find local stores, offerings, events, news, etc. You can do the same thing in Google just by adding the city and state at the end of your query. nnSoon enough, newspapers will be replaced… that is if they do not adapt and diversify like you said!

]]> http://brianhamlett.com/newspapers-and-how-i-would-change-them/comment-page-1/#comment-121 Give Jon a Dollar Thu, 06 Jan 2011 17:01:00 +0000 http://brianhamlett.com/?p=236#comment-121 They still drive a lot of advertising results on a local level. Much better than most local internet mediums, because they still have strong subscriber bases. However, as their older customers die off, they are going to have to diversify, and it won't be long. Good piece. They still drive a lot of advertising results on a local level. Much better than most local internet mediums, because they still have strong subscriber bases. However, as their older customers die off, they are going to have to diversify, and it won’t be long. Good piece.

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