Posted on August 24th, 2009 • 1
Who Are Your Customer Evangelists?
In terms of a buzzword, customer evangelists are nothing new. This phrase has been around since the early part of 2002 and was coined by well-known marketers Ben McConnell and Jackie Huba who authored the fantastic marketing book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. In my work with small businesses, [...]
